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Nội dung chính- Purchase a PDFHow does it work?Which approach to attitudes posits there are three components to attitudes affect behavior and cognitions?What is the correct sequence in the high involvement hierarchy?Which theory of persuasion proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?Which term refers to specific attempts to change attitudes?
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Attitude-Behavior Consistency: The Impact of Product Trial versus AdvertisingJournal of Marketing Research
Vol. 20, No. 3 (Aug., 1983)
, pp. 257-267 (11 pages)
Published By: Sage Publications, Inc.
https://doi.org/10.2307/3151829
https://www.jstor.org/stable/3151829
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Abstract
The role of direct versus indirect experience in the attitude-behavior consistency issue is reviewed. Using a new communications model, the authors extend the direct/indirect experience paradigm to a common marketing scenario: product trial versus product advertising. The specific contributions of attitude strength and type of behavior are examined, and results show that when attitudes are based on trial they predict purchase very well. When attitudes are based on advertising, however, attitude-behavior consistency is significantly reduced. Implications for when attitude models should be applied in marketing research and practice are discussed.
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JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies.
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Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 900 journals and over 800 new books each year, spanning a wide range of subject areas. A growing selection of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. www.sagepublishing.com
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Chapter 7ABC approach to attitudes•approach that suggests that attitudes encompass one’s affect, behavior, andcognitions (or beliefs) toward an objectoAffect—feelings about an objectoBehavior—overt behavior that consumers exhibit as well as their intentions tobehaveoCognition—beliefs the consumers has about the objectattitude tracking•effort of a marketer or researcher to track changes in consumer attitudes over timeattitude-behavior consistency•extent to which a strong relationship exists between attitudes and actual behaviorattitude-toward-the-object (ATO) model—PAGE 125•attitude model that considers three key elements:obeliefs consumers have about salient attributesothestrength of the beliefthat an object possesses the attributeoevaluation of the particular attributeattitudes•relatively enduring overall evaluations of objects, products, services, issues, orpeoplebalance theory•theory that states that consumers are motivated to maintain perceived consistency inthe relations found in a systembehavioral intentions model—PAGE 128
•model developed to improve on the ATO model, focusing on behavioral intentions,
Which approach to attitudes posits there are three components to attitudes affect behavior and cognitions?
Which approach to attitudes posits there are three components to attitudes: affect, behavior, and cognitions? According the ABC approach to attitudes, attitudes possess three important components: affect, behavior, and _____.What is the correct sequence in the high involvement hierarchy?
One hierarchy, the standard COGNITIVE + AFFECTIVE + CONATIVE order, is labeled the learning hierarchy, and is seen as most appropriate for high involvement decisions which typically giảm giá with high priced, high risk products.Which theory of persuasion proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?
Glossarysocial judgment theorytheory that proposes that consumers compare incoming information to their existing attitudes about a particular object or issue and that attitude change depends upon how consistent the information is with the initial attitudeStudent Resource Glossary - Cengagewww.cengage.com › cgi-wadsworth › course_products_wpnullWhich term refers to specific attempts to change attitudes?
persuasion refers to. specific attempts to change attitudes. according to the ATO model, both beliefs about product attributes and evaluations of those attributes play important roles in attitude formation. Tải thêm tài liệu liên quan đến nội dung bài viết Which approach to attitudes suggests that affect behavior and cognitions form in a sequential order?
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